Proper Marketing Management Strategy

Marketing management has a vital role in an organization or company. From Wikipedia, the definition of marketing management is the process of setting marketing goals for an organization (taking into account internal resources and market opportunities), planning, and executing activities to meet certain goals, and measuring progress towards achieving them.

1. Production Concept

This concept is a conventional concept that is widely adopted by companies with stable management systems. Therefore, mass production is prioritized to reduce production costs. In addition, distribution costs were also combed. That way, the selling price of the product or service can be cheaper.

Understandably, many consumers are more oriented towards low prices than quality. However, there are certain consumers who don’t care if they have to spend more to get a good quality product or service.

2. Product Concept

In producing goods or services, companies try to prioritize quality. So that consumers believe and buy back the company’s products. One thing to note, the quality will affect the price. “There is a price, there is a form.”

In addition to quality and price, the company’s goods or services must also have advantages or characteristics from competitors’ products. The product concept must be carefully thought out, how the product that is carried has its own strength.

3. Sales Concept

After the product is ready, the quality and quantity are adequate, the selling price has been set, the next step in marketing management is known as the sales concept. The company must have a method or sales strategy that is right in accordance with the target.

Selling products, influencing consumers to be interested in buying. If you need to sell products aggressively with a ball pick-up system, door to door. Promotions made by the company can also make consumers attracted to buy.

But once the promotion is removed, consumers will move to another heart. Using a competitor’s product or service. However, in this sales concept, customer satisfaction and loyalty are often ignored.

4. Marketing Concept

Consumers are everything to companies that embrace this concept. Consumer needs will really be a priority. Companies will spend more time interacting and listening to consumers’ voices.

Research or surveys are often carried out before deciding on the production and marketing process. The main focus is on added value to differentiate it from other competitors.

5. General Marketing Concepts

In this concept, the company is not only profit-oriented but also pays attention to the benefits for others. The company believes that business will be successful if consumers are satisfied and it turns out that the products or services produced have an impact on both consumers and the wider community.