Tips To Determine Expiring Domains 

by SophieRow Industrial & Manufacture

According to some experts, when someone purchases a website with a domain, they don’t own it; they rent it. Domains come with recurring costs of renewal fees, just like rent; therefore, the statement makes sense. 

Thus, domain expiration means the website owner chooses not to pay the renewal for whatever reason and loses their domain registration usage. Several reasons can cause a domain to expire, such as not auto-renewing, being unsure of renewal, or being found expensive.

This article will discuss why you should look for expired domains and some of the best tips for determining them.

Why Look For Expired Domains? 

Expired domains are dropped domains, meaning they have not been renewed (whatever the reason) and are now available for purchase. Some people keep a close eye on domains that are on the verge of expiring to purchase and earn profit from them. How?

Expired domain names are profitable because many of these web pages are still indexed by search engines like Google. 

That means they hold recognition in Google’s eyes, so it continues to show them in search results. As they already rank well for various keywords, getting them is more profitable than putting on your SEO from scratch. 

It is like an inheritance of an established presence being passed down to the new website owner. That helps them drive traffic rather than build a new domain from the ground up.

Tips To Determine Expire Domain Name

  • Domain Tracking Tools

To buy an expired domain name, start using domain tracking tools that help track expired domains. You can use WHOIS Domain Lookup to check the details of a particular domain you are searching for. 

There, you will find details such as the owner of the specific domain, expiration date, and contact information (if not hidden by privacy policy).

  • Domain Registrar

Domain name registrars are authorized parties that manage and sell domain names. They are approved domain authorities and governed by the Internet Corporation for Assigned Names and Numbers. 

According to the rules, these domain registrars have to conduct an auction where they need to feature expired domain names. You can follow such an auction and bid for the domain name of your choice.

  • Niche-Specific Forums

Some niche-specific forums help access and provide a unique perspective to expired domain names with high traffic as per niche. 

By engaging and actively participating in these communities through their members, you can get information about expiring domains and valuable recommendations.

  • Domain Backorder Service 

A domain backorder server is a great place to purchase an expired domain name. Such services list domains that are about to expire and allow interested parties to bid on them. If the domain expires, the highest bidder can purchase it.

  • Manual Search

You can also manually search for expired domains, targeting a keyword-focused domain. This method is comparatively slower than any other approach, but the quality outcome is the best.

What Are Some Factors To Consider Before Buying An Expired Domain?

Domain characteristics directly affect your online presence, so it is important to audit them before you purchase an expiring domain name.

  • Backlink

Before buying an expired domain name, look for these factors regarding the website backlink.

  • Ensure that the website has valid backlinks from relevant websites (there should be a proper balance of small blog and Authority website)
  • Avoid domains with spammy links. 
  • Use Tools like Google Webmaster Console or OpenLinkProfile to check backlinks, website rankings, keyword positions, and local business performance.

  • Make use of PageRank

PageRank is a tool that helps to determine any website’s ranking potential. Metrics like Domain Authority (DA) and Page Authority (PA) can be used to assess website performance. These metrics are scaled from 0 to 100—the higher the score, the better your chances of reaching the top ranks.

  • Domain Age

A WHOIS lookup can help you determine the age of the domain you want to buy. Google and other search engines favor older domains, as they are considered more valuable.

  • Google Index

Google index is a metric that helps with SEO.Google uses it to evaluate a website’s value, as non-indexed web pages don’t exist on the Internet. 

Conclusion

Buying an expired domain requires one to have an eye for it. It is a comprehensive process requiring one to go through different mediums and research to target the right one. 

Such mediums include domain tracking tools, domain registrars, niche-specific forums, domain backorder services and manual search. So mix and match with all these mediums and buy the expired domain name that best suits your niche.