Why is Product Packaging Important?

Why is Product Packaging Important?

In this modern era, product visual presentation is very important because the first thing consumers see when buying a product (other than the product) is the packaging. Consumers today are also very concerned about the aesthetics of product packaging. So, why is packaging or packaging so important for companies?

Company brand representation
Companies can show their brand or company image … Read More

Proper Marketing Management Strategy

Proper Marketing Management Strategy

Marketing management has a vital role in an organization or company. From Wikipedia, the definition of marketing management is the process of setting marketing goals for an organization (taking into account internal resources and market opportunities), planning, and executing activities to meet certain goals, and measuring progress towards achieving them.

1. Production Concept

This concept is a conventional concept that … Read More

The Main Challenges of the Expedition Business

The Main Challenges of the Expedition Business

The demand for faster, efficient and traceable delivery is growing and competition is fierce when it comes to long-distance shipping. Such a situation poses several challenges for the shipping business.

Especially for those who are entering the world of marketing and even those who are experiencing the transition from conventional services to modern services.

The Industry Is Very Competitive

There … Read More